![]() When you're finished adding your title tag, it should look something like this: You can add the title to a webpage by finding the tag within the source code and entering the words. Title tags should be around 50-60 characters to avoid being truncated on search engines. The title is not to be confused with the H1 tag that exists within the body of the page and can serve as a title for the on-page content. Every page on your website should have a unique title. The title tag is what's displayed on search engines results pages (SERPs) as the title of your web page. ![]() If you're not a website developer, you may be able to use a WordPress plugin like SEOPress or Yoast to easily add metatags to your web pages. Depending on how the page was developed, you may already have a title tag and other types of meta tags. Once you have the HTML file, locate the head section at the top. You may also choose to add or edit the file in the cPanel File Manager. You can download it and edit it with a text editor or create a new file. First, you'll need access to the head section of the HTML file. You can add metadata to the head of a website in a few different ways. ![]() However, not all meta tags are designed for SEO purposes. Meta tags can improve SEO efforts to help search engines understand the purpose of a page. Keywords within the body and backlinks to the page play essential roles, but metadata explains the general purpose of a page to allow it to rank for keywords. Search engines interpret data and information on website pages to determine how relevant it is to a user's search query. Website metadata includes page titles, descriptions, keywords, and more to help search engines crawl and rank web pages. They are used to describe HTML elements and communicate the content of a website for search engines. Meta tags in HTML serve as important pieces of information for search engines.
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